Michael Reeves

Dance Industry Consulting

I am a business consultant based in San Francisco specializing in the ballroom dance industry. I help dance studio owners and managers fully develop their own profitable, sustainable, satisfying business.

I help my clients with daily business operations:

Create a framework for business planning and goal setting

Develop sustainable revenue streams

Formulate and promote a clear brand position

Foster a positive and inspiring work environment

Optimize core business processes and operations

Develop standards for hiring practices

About Me

Michael ReevesEarly in my career, I learned there’s a lot more to the dance business than meets the eye. To be truly successful, one must be committed to building a positive, friendly and innovative environment for clients and employees.

My definition of a successful business is one that is both financially rewarding and personally fulfilling. From my beginnings as a college student in the midwest, throughout my 40+ year career in the dance industry, teaching has always been my primary passion. I’m excited for the opportunity to bring my knowledge and experience to help build your future success story.

Michael

Experience

Dates Studio Position
2013 –
Independent
Industry Consultant
2016 – 2022
Starlite Ballroom
Manager
2008 – 2010
Cheryl Burke Dance
COO & Co‑Owner
2001 – 2008
Starlite Dance Club
President & Co‑Owner
1985 – 2000
TC Dance Club International
Executive
1974 – 1980
Arthur Murray Dance Studio
Manager

Skillset

  • Leadership
  • Large team management
  • Revenue forecasting
  • Problem solving
  • Verbal and written communication
  • Customer and personal service
  • PR and public speaking

Teachers’ Curriculum

During my tenure at Starlite Dance Club in the early 2000s, I recognized a gap in the DVIDA curriculum.

While DVIDA syllabus provided instructors with excellent knowledge regarding patterns and steps from Bronze to Gold, they weren’t receiving proper training in tailoring lessons to student’s abilities, desires and goals.

As we know, the purpose of teaching social dancers is different from competitive dancers. Students’ questions like “How can I help you?” “What made you decide to dance?” “What individual goals are you wanting to achieve?” are valuable listening tools regarding successful, long-term students.

My course augments knowledge with practical teaching skills, helping foster welcoming facilities in which kindness, individual accomplishment and appreciation are most important

To meet this need, I designed a five-session training course, offered either in person or via Zoom, to guide instructors in:

Lesson
preparation

Student
encouragement

Listening
skills

Purpose of
graduating levels

Keeping students listening and engaged

from their first sample lesson through years of instruction

Words to Live By

Your smile is your logo, your personality is your business card and how you leave others feeling after having an experience with you becomes your trademark.

Group or individual instruction, offered in person or via Zoom.

Includes a briefing prior to meeting.

<strong style="color:#Call Michael for free consultation

In the past 30 years we traveled the world and worked in many dance studios. We give our recommendations to Michal Reeves. We’ve known Michael for over 20 years In our opinion he is an extraordinary person, teacher and entrepreneur who is able to successfully perform and present his way of bringing work in ballroom dance industry to the top level. Michael Reeves is one of the most knowledgeable and successful owners and operators in our business. His experience and knowledge will definitely have a positive impact on dance studios looking for management training at its highest level.

Igor and Irina Suvorov

Russian Ballroom and Latin Champions
US Representatives to the World Championships, Asian-Pacific Champions and British Open Rising Star Champions
Coaches, adjudicators, and organizers of the Desert Classic DanceSport Championships

Michael Reeves is a wonderful & valuable asset to our Dance Industry. Michael’s experience,in all phases of dance business, make him a valuable necessity in our industry. While Dance business is flooded with talented dancers from all parts of world, the ability to harness their talent & turn them into productive instructors plus business managers is Michael’s forte. John & I have known Michael over 30 years & from our point of view, few individuals are capable of building successful dance businesses more than Michael.

Marianne Nicole & John DePalma

Owner & Organizers, Dancesport Competitions, Adjudicator, Coach, Choreographer, MC

Several years ago we were going through a transition and wanted to really focus on our studio business. We wanted to do a better job of retaining students and ultimately making the studio more profitable. I reached out to Michael and it was one or the best decisions I’ve ever made as a studio owner. He helped us understand both our students and our staff better and ultimately the studio grew like gangbusters.

He helped us create a sales process that never felt like a sales process. The new process helped us retain students at a much higher rate. The work we did with him is the backbone of how we operate to this day.

Over the years, Michael has continued to be here for us with any difficult decisions we’ve needed to make. Everything from dealing with staff and students and ideas for group class schedules. Today, as an owner I’m not in the studio day-to-day, but business is better than ever because of the work that we did from Michael. I think any studio owner would benefit from working with him.

Brian Barakauskas

Presendent, Social Dance Online
President, West Coast Swing Online
President, Dance Louisville

I’ve had the pleasure to know and work with Mike Reeves over the last 20 years. Some of his key strengths I would like to highlight are:
  • Excellent trainer; he is very structured and follows all studio outlined procedures
  • Excels with time management and communication
  • Quickly connects and identifies with students; identifies their needs and outlines progress plans
  • Superior training skills – this includes all levels of business: teachers, managers, business partners
Craig and Patty Cassel

Craig & Patti Cassel

Owners, Five Star Dance Studios
Indianapolis, Indiana

You need Michael. He will make your studio THE place to be. Fun. Happy. Welcoming to all, from beginners to wedding couples to social dancers to top flight competitors. Your business will grow, and so will your wallet. And you’ll have happy students and happy staff. Why wait?? Hire him now!
Jody Frease and Andreas Meijer

Jody Frease and Andreas Meijer

World, British, and International Finalists
Dutch Open Champions
USA Vice-Champions
Satisfied Customers

I have known Michael for over 25 years and find him to be a fine upstanding gentleman and businessman. He was the owner of Starlite Ballroom in Mountain View, California for many years, a highly successful business in the ballroom dance world. He then moved away from the San Francisco Bay Area and ran several successful dance schools in different parts of the country. Upon moving back to the SF Bay Area he opened the new Starlight Ballroom in San Jose, again it was a huge success. I highly recommend him on both a personal and business level and if ever I were to want to open my own dance school again I would contact him first to help me.
Stephen and Debbie Cullip

Stephen Cullip

Two-time U.S. Professional Ballroom Champion

Denis and I have been working with Michael Reeves as a consultant for Lead & Follow Dance Studio over six years now. Michael’s expertise in running a smooth & successful business are second to none. He’s always there for us & never leaves a question unanswered. I highly recommend Michael’s services to all our colleagues and friends.
Lesya Sanitsa

Lesya Sanitsa

Owner, Lead & Follow Dance Studio

Denise and I have known Michael Reeves over 20 years now. He successfully managed and operated Starlite Dance Club, Cheryl Burke Dance and Starlite Ballroom Dance Studios in Silicon Valley. He is one of the most successful owners and operational managers in our business and we highly recommend him as Studio Consultant looking for help in management, operations, staff training and studio goals.
Stephan & Denise Krauel

Stephan Krauel & Denise Jourdaine-Krauel

Owners, San Francisco Open & Portland Open Dancesport Championships

Michael Reeves is a true master in the business of Ballroom. In the (more than) 25 years I have known him, I have witnessed Michael run the most successful schools, take new schools to the next level and help existing schools transition seamlessly to new owners or in new directions. Michael’s commitment to the industry is apparent as he strives to support studios, staff and students alike. His innovative methods coupled with an indisputable level of experience and extreme integrity, make Michael one of the best in the industry. Not to mention, he is a lot of fun to be around!

Hannah Cole

Director, Ballroom Dance Teachers College
Founder, Sol Ballroom Dance Center, Las Cruces, NM

I had been a regular patron at Starlite Ballroom more than 20 years under different ownerships. I can certainly say Starlite was at its most glorious time under Michael’s Management. He made the studio welcoming and fun for all dance levels. Many students, including myself, called Starlite our second home. The experience I had when Michael operated studio was nothing but positive.

Stephanie Au

Owner, Ballroom Connection

We cannot say enough about Michael. He helped us condense all our location choices to the one that he felt would be best fit for our demographics and student base. He was absolutely correct. He also helped with ideas on structure and how to navigate all areas of the studio business. Thank you Michael for starting off Dance Daly Ballroom on correct and strong path.
Jason and Sveta Daly

Jason & Sveta Daly

Owners, Dance Daly Ballrooms

I’ve known Michael Reeves over 30 years. He’s inspired and educated dancers and studio owners in the art & business of dance; both essential in order to extend DANCE to everyone. His energy and passion in what he does is not only infectious & but fun. And most importantly, his love for life is truly inspiring.
Wendy Rosalind Johnson

Wendy Rosalind Johnson

Coach, Choreographer, Adjudicator

I was introduced to Michael Reeves about 20 years ago and was extremely impressed with his business skills in our wonderful dance industry. His connection and communication is outstanding and I have watched him grow and build studios from the ground into flourishing businesses. His guidance and advice is nothing but the very best. Anyone who is looking for change and growth in their studios or businesses Michael Is the person I would highly recommend.
Heather Smith

Heather Smith

Five-Time Undefeated US Ballroom Champion

I have worked with Michael over the years and benefited from his ballroom dance expertise. It’s always helpful to have someone with experience to turn to for guidance and advice. I hope that your collaboration with Michael continues to be fruitful and rewarding.

Wayne Eng

Owner of Dance Vision, Organizer of Emerald Ball, Organizer of World Smooth Summit, Director of USDC

I’ve known Michael for 20 years. He’s one of the most knowledgeable and successful persons regarding owning and operating ballroom studios. He’ll definitely have a positive impact teaching and training studios in all areas of business.

Francesco Flumiani

Adjudicator, National Coach

Michael is the answer to the question ‘How do I make my dance studio successful?’ He knows how to come into a space and make it more efficient, sustainable and fun! His years of experience in this industry give him the credibility and expertise to offer real solutions that can produce results right away. I’ve seen Michael at work, in his element and it’s magic!
Christine Bar Noël

Christine Bar Noël

Professional Dancer and Coach

Have questions? Ready to work with me?

Get in touch!